The
term I coined, “entertaintech”, simply means “technology in the entertainment
industry”, which is the same as Entertainment technology.
Analysis shows that 8 of 10 people anywhere in the world
need to be entertained every day. Many people use their smartphones just for
entertainment. They spend a huge amount of money to find entertainment. They use to trek or travel to a long-distance places to find their peace of mind. They watch
games & sports, listen to music, watch videos, have fun with friends, read
funny stories, watch comedies etc. They try any possible method to reduce their
depression.
What’s the
Significance of Entertainment in Today’s World?
During his time, Michael Jackson
was more popular than any rich person in the world. In Jamaica, Bob Marley is
almost considered a saint —his fans take it that, visiting his childhood home
is a pilgrimage. In Nigeria, in the 1980s, Fela Kuti was also more popular than
his cousin, Prof. Soyinka —one of the most educated personalities in the
country.
Moreover, even an old man today would know who
Cristiano Ronaldo is —he could perceive that this name belongs to a footballer.
Try asking these names: Messi, Pogba, Davido, Minaj, Wizkid, Ali Nuhu, or
rocking stars like Ruger, Joeboy, Breaker etc. But you would wonder too much
if, at the same time you ask our youngsters who are these guys: Jimmy Wales,
Sim Shagaya, Larry Page, or Jelani Aliyu.
This is to say, entertainment is more revered than
inquisitiveness. People need any kind of entertainment tool to have fun and
reduce their stress. So to make use of this opportunity, we need to glance at
these points below.
Using Technology
to Entertain People
For example, if you visit YouTube
today, you would see that the videos that get the most views are
entertainment-based. In my eBook eBillions Mastery, I mentioned that among the
10 Most Viewed Videos on YouTube include Music Videos, Celebrity Gossip and
Comedies. As of now, Baby Shark Dance is the most viewed video on YouTube, with
a total of 9.5 billion views; then followed by Despacito, a music video by one
Spanish musician which gets 7.6 billion total views.
Moreover, TikTok was created in 2016 by ByteDance, a
multi-billion dollar Chinese company. They considered that using technology to
solve people’s problems would also solve their own problems, and this is what
they did. And there are so many apps out there that use the same opportunity.
For instance, iRokoTV of Jason Njoku, Naijaloaded of Makinde Azeez, ArewaBlog
of Abubakar Rabiu etc.
I always say that if you find a simple point to
solve a certain problem —that is to bring a bridge or innovate a new idea, you
will surely make it.
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