The Influence of Digitalization: What Does it Mean to Digitalize a Business?

 

In today’s technology-focused world, the demand for businesses to be digitized has grown so far. So, what does it mean to digitize a business? Essentially, it means adopting technological innovations in a business to increase efficiency, enhance customer experience, and boost sales. This is to say, if a business is digitalized, it is globally shown to the virtual world. It gains more engagement and tells people all about itself in a few words.

 

How to Digitalize a Business?

There are some methods or steps to go into digitalizing a business. These include the use of some platforms and techniques. The platforms help businesses get themselves on the internet by having a space, for example, Stackplaza. So, the below list breaks it down and highlights the significance of using the methods to digitalize a business.

 

1. Branding or Re-branding

Branding is the act of setting up a business from its initial point. Founders use to set up their businesses to meet the requirements of awareness, advertising and market penetration. However, after a while, businesses re-brand themselves when they reach the growth stage or become big. So, some tips that are used when branding include registration of the business name, getting a logo and business card, and setting up business documents.

 

2. Owning a Website

Building a website for a business makes it digitally standard. A website serves as a point where business information is displayed and tells clients/customers or visitors all about it. Any kind of business can own a website. It just highlights its crucial information that people could see. Usually, businesses that sell products create websites for themselves to allow electronic commerce features, in such a way that their customers could order their items from home.

Other businesses also partake in getting a website just to feature themselves on the internet, because a website tells a visitor more information about a business than a mouth-to-mouth method.

 

3. Using Google My Business

Google introduces its Google My Business service to enable businesses to have profiles, small introductory websites and contact info. Once a business is registered with this service and it is searched on Google Search Engine, its profile would be displayed automatically containing its contact info –enabling the visitor to contact the owner, and can even make a review on the business.

This service has helped millions of businesses get themselves on the internet. So, it simply takes part in standardizing any kind of business on its platform.

 

4. Opening a Digital Store on Stackplaza

Stackplaza is a digital marketplace that connects buyers and sellers by giving free unlimited space for businesses to host themselves and their products. It opens doors for business owners to increase their sales and growth. Once a business needs to be digitalized, Stackplaza would make it suitable for them to make a better decision. It makes businesses visible on the internet. It helps customers have better engagements with products on specific businesses.

Read: Why You Should Open a Store on Stackplaza?

So, because the service wants to help businesses get in touch with the internet, it provides a unique feature to open stores to upload their items. The stores contain their products, so their existing customers find it very simple to explore what they sell and how to contact them instantly. Their new customers would also notice their products and contact them for deals.

 

5. Setting up Social Media Accounts

The last technique of this list says setting up social media accounts would help a business get itself on the digital world at ease. Having genuine accounts on social media podiums like Facebook, Twitter, Instagram or WhatsApp Business would definitely make a business earn a reward of being authentic once it records zero cases of illegitimacy.

People usually check businesses on social media to see how trusted and standard they are. They view their current and past activities to search for their fake and real commitments and engagements with their clients/customers. However, reviews and ratings also play a pivotal role in determining what stage of authenticity has that business reaches.

 

6. Using WhatsPage

WhatsPage is a mobile Point of Sale application that allows businesses to record their expenses, sales and debts. It wishes to technologize the recordings of business operations. Moreover, it allows businesses to open stores and place their items, and use them to record each transaction.

 

Conclusion

As one can imagine, there are many ways to digitize a business. But these are the core and crucial techniques to adopt in this era.

I am Mohiddeen Ahmad, a final year student of Computer Science. Much interested in Corporate Planning, Startup Management and Fintech. I founded Stackplaza in March 2021 to help businesses get themselves on the internet.